"Unleash your youthful vitality with the upgraded SK-II’s #1 brightening essence.I

With over 30 years of skin optics expertise, SK-II's new GenOptics InfinitAura Essence redefines Aura skin, going beyond whitening and brightening.

Experience smooth, radiant, translucent skin instantly, revealing your youthful vitality with aura from inside outII with holistic skin tone and texture care.

SK-II has discovered that the bio-marker IL36γ deteriorates the skin’s Aura proteinIII. The potent PITERA™ X Infinite Aura Complex (with patented Bisabolol proIV, SDL+V, Niacinamide, and Lotus extract) activates two cycles to improve skin tone and texture:
1. Energizes Aura protein restoration and revival.
2. Holistically inhibits melanin, reduce yellowness and redness due to dryness

Experience visible skin transformation:
- InstantlyVI: 80% showed brightness and glow.
- In 1 dayVII: +61% radiance, +44% smoothness, +65% moisture.
- In 7 daysVIII: +85% translucency, +52% firmness, +70% vibrancy.
- In 28 days/1 bottleIX: significant Aura protein increaseX, reduced spots & yellowish dullnessXI, and fewer wrinkles.XII
- In 8 weeks/2 bottlesXIII: youthful vitality at glance.

It is potent yet gentle: suitable for all skin types, including sensitive skin.

I: Refers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12
II: within stratum corneum. Based on P&G internal skin efficacy measurement study placed in 2023 among 31 panellists age 20-35. Their skin appearance before and after 8 weeks GIE usage were graded by naive consumer judgers and analyzed by professional.
III: indicates Filaggrin.
IV: includes ""bisabolol+ batyl alcohol"".
V: SDL+ includes ""Sucrose Dilaurate + Sucrose Laurate + Trehalose"".
VI: based on P&G internal skin efficacy measurement study for GIE placed in 2024 among 36 panellists age 20-49. Their skin appearance before and right after GIE use was evaluated by naive consumer judgers and analyzed by professional.
VII: based on 3rd party consumer study placed in 2023 among 81 panellists age 25-55, who self-evaluated own skin at 1 day of GIE use vs. before use.
VIII: based on 3rd party consumer study placed in 2023 among 81 panellists age 25-55, who self-evaluated own skin at 7 days of GIE use vs. before use.
IX: 1 bottle = 30ml bottle.
X: Within epidermal layer based on regular use. Based on P&G internal skin measurement study for GIE placed in 2023 among 31 panelists age 20-35. Aura protein (Filaggrin) increase was measured by Total NMF (Natural Moisturizing Factors that is Filaggrin metabolite) increase.
XI: based on 3rd party skin efficacy measurement study for GIE placed in 2023 among 30 panellists age 38-60.
XII: based on P&G internal skin efficacy measurement study for GIE placed in 2023 among 31 panellists age 20-35.
XIII: 2 bottles = 30ml bottle x 2."